About Fourth Wave
We do NetSuite and e-commerce consulting for small and mid-size businesses, and we have been doing it since 2003.
Most of our work starts after go-live. A storefront that renders slowly and nobody can say why. An approval that doesn’t actually stop anything downstream. Payroll landing in the wrong accounts every period. The implementation partner has moved on, the system is live, and the hard part is only now becoming visible.
We run implementations end to end as well, and we take over ones that have stalled — but the work we’re known for is what comes after.
You talk to the person doing the work
There is no account manager between you and the person writing the code. No handoff to a bench you never meet. No turnover mid-project.
We have all worked inside larger consulting arrangements, and we know how much is lost when people change roles or the right person never gets the information they need. Everything we do is set up to avoid that: small team, direct contact, and documentation written as we go so that what we know does not leave when we do.
That last part is not a promise we ask you to take on faith. Every project is handed over with developer notes, and on larger systems an architecture diagram and a dated record of the decisions we locked and why.
What we work on
SuiteCommerce and Site Builder storefronts. Custom themes, site extensions, Reference Checkout implementations, and the performance work that follows launch. We have built and rebuilt NetSuite storefronts for distributors, retailers and schools — some on SuiteCommerce, some still on Site Builder, several moving between the two. We write the theme and we write the extensions, which means we are also the ones who come back when the next NetSuite release changes something underneath you. We also run the Shopify and Amazon channels that sit alongside your own store, through NetSuite Connector.
Orders, inventory and fulfillment. NetSuite’s own modules, set up to match how you actually operate: order management, inventory and bin management, transfer orders, demand planning and supply planning, work orders and assembly builds, landed cost and standard cost maintenance, engineering change orders, effective date pricing, warehouse management and Ship Central.
Most companies are running a fraction of what they already own. The license covers it, nobody ever configured it, and the gap gets filled by a spreadsheet. Planning is where we see that most often — purchasing run off a forecast in Excel that nobody fully trusts, when NetSuite could be doing it.
Custom SuiteScript and workflows. For the things NetSuite was supposed to do and doesn’t. SuiteScript, SuiteQL, workflows, custom records, saved searches, RESTlets and third-party API integrations, deployed through SDF and kept in version control. Also customized transaction forms and Advanced PDF templates, including PDFs driven by a saved search when NetSuite will not otherwise put the data on the page.
What we build here tends to be the gap nobody expected: an approval framework that genuinely holds fulfillment back, refurbishment that accounts for the parts a repair gives back, serial number capture at the handheld on the way out the door, and a third-party warehouse’s shipment data posting item fulfillments that flow straight through to invoicing.
Finance and accounting operations. The controller’s side of NetSuite: bank account reconciliation, Bill Capture, electronic payments including positive pay, intercompany management, transaction distribution, and financials customized to look like the statements your board actually asked for. Multi-subsidiary work is routine for us — OneWorld and Multi-Book, including migrations from QuickBooks or Epicor into OneWorld.
Alongside that, the models that get everything else into the ledger correctly — payroll, marketplace settlements from Amazon, Walmart and Michaels, point-of-sale and card processors. We build these so the finance team can operate and inspect them, not as a black box. Led by a former CFO who works out what the entry should be before anyone writes a formula.
We also do WordPress and legacy PHP work, dedicated server and hosting operations, NetSuite AI and MCP connector integrations, migrations off NetSuite to QuickBooks when that is the right answer, and — newest of these — making sure your site is visible to AI search and not just Google.
We look at the whole system
Everyone’s situation is different, and we would rather build something that fits yours than sell you the thing we happen to have.
We are often contacted about one symptom and find on closer examination that it is downstream of something else entirely. A slow site turns out to be a data problem. A reporting request turns out to be a process problem. A request for custom development turns out to be a module you are already paying for and have never switched on. We will tell you when that happens, including when the honest answer is that you need less work than you asked for, or none from us at all.
We are not a NetSuite partner or reseller, and we take no referrals from Oracle. That is what lets us say any of the above. We move companies onto NetSuite and off it — and we are one of the few firms who will do the second one when it is genuinely the right call.
How to start
The first hour is free. Bring us the single thing that is most broken and we will spend an hour on it with you, in your account, and send you written notes afterwards — whether or not you hire us.
If it turns into more than an hour’s work, we will follow up with a recommendation and a quote for what we think actually needs doing.
Who we are
David Norris — Owner. Building and optimizing websites since the late 90s, and running Fourth Wave since 2003. For nine of those early years he was also Chief Technologist at an online retailer, which is why he builds for the people who have to live with the system afterwards. David runs the client relationships and the commerce and web practice, and stays reachable on projects years after they ship.
Renee Chandler, CPA (inactive) — NetSuite Accounting and Operations Consultant. Twenty-six years as a finance executive before consulting, eleven of them as a CFO. She has administered NetSuite since 2008, when she implemented it herself. Renee leads the finance and accounting practice and built both of the systems described above — the approval framework and the refurbishment lifecycle.
Contact us with any questions.