Why work with us
As the old saying goes, nobody ever got fired for hiring IBM. When you need consulting help, a large firm feels like the safe choice.
But a small or mid-size business is rarely important to a large consultancy. You will be important to us. That is not a sentiment — it is arithmetic, and everything below follows from it.
What makes us different
We are not a NetSuite partner, and that is deliberate. It means we are not dependent on Oracle for our next client. Most firms in this market are, and it traps them in a NetSuite-only mindset — every problem has an answer, and the answer is always more NetSuite. We take no referrals from Oracle, so we are free to tell you when the right solution is a different vendor, a product you already own, or nothing at all. We are also one of the few firms who will move you off NetSuite when that is genuinely the right call.
We would rather point you at something that already exists than build you something new. Nobody does everything well. If a supported product fits your need better than a custom tool, we will say so, even though it means less work for us — and we take no commission or affiliate revenue on anything we recommend, so there is nothing in it for us either way. This happens more often than you would expect: a request for custom development frequently turns out to be a module you are already paying for and have never switched on.
We build for the long term, because we are usually still here. Most of our clients have been with us for years, which means we are the ones who have to live with what we built. Work designed to be maintained for a decade looks different from work designed to be finished. David spent nine years as Chief Technologist at an online retailer before this, on the other side of that equation — living with other people’s decisions.
Our standards are higher than the ones our clients set. No client has ever asked us for the standard we hold ourselves to. We developed it over decades, and it is aimed at stability and performance measured in years rather than at passing acceptance testing.
You get the documentation, not a promise of it. Every project is handed over with developer notes. Larger systems come with an architecture diagram, a dated log of the decisions we locked and why, and an explicit statement of what we deliberately left out of scope. It is the difference between being able to hire someone else next year and being stuck with us.
None of that is worth much as an assertion. Read what our clients say about it — including one who took demos from several commercial products first, and one who put a number on what it saved her.
Helping you keep up
Running a business means it is impossible to stay current on every technology while filtering out a constant stream of sales pitches. The most useful thing we do is fill in what you did not know you did not know.
NetSuite releases twice a year. Just reading the release notes is a job most of our clients do not have time for. A good deal of what arrives is free with your existing account, and most companies never find out it is there. We tell you what is worth your attention and what is not.
The NetSuite ecosystem keeps growing. As the platform gets more popular, the number of third-party solutions grows with it — and most of them are fine, and cheaper than building. We would rather point you to a good one than reinvent it.
Search is not only Google any more. For twenty years the question was how to rank on Google and YouTube. Increasingly, people ask an AI assistant instead and act on the answer without visiting anyone’s website. That changes what being findable means, and most businesses have not noticed yet — many are actively blocking the crawlers that would let them be cited. We now help clients understand where they appear in AI answers and what to do about it. It is the same job we have always done: watching the ground shift and telling you early.
The web platform underneath your storefront keeps moving too. Browsers, performance expectations and the standards NetSuite’s own storefront technology is built on all change, and a site that was fast three years ago may not be now.
How we run projects
- One named lead, who stays. Every project has a single point of contact who is also doing the work, and who you can call years later to ask about it. Most NetSuite consultancies have high turnover, often mid-project. We are structured specifically so that does not happen to you.
- We start with a full conversation about requirements — including the “nice to haves,” which matter for shaping what comes first.
- We then agree what is in the initial build, and write the rest into a phase two document so it is recorded rather than lost.
- We ask the questions you would not think to ask. Most of what goes wrong late in a project was decidable early. Anticipating that is most of what experience buys.
- You get a detailed statement of work with milestone-based pricing, a schedule, and acceptance criteria agreed up front.
- We meet regularly to review progress and put decisions in front of you while they are still cheap to make — and between meetings, discussion, tasks and time all live in a shared system you have access to, so you can check where something stands without waiting for the next call.
- We document as we go and hand over full developer notes at the end — not a summary written the week after we finish.
- We are still here when the platform changes. SaaS platforms move underneath customizations, and eventually something breaks. That is not a failure of the build; it is the nature of the platform, and adjusting for it is part of the relationship.
Your situation is unique. Let’s have a conversation about where you are and where you are trying to get to.