We build on both – and we will tell you which one you actually need.
Most of the market has one answer to a struggling NetSuite storefront: replatform. It is an expensive answer, it is often the right one, and it is almost never tested first because the people recommending it are paid to do the rebuild.
We have spent twenty years making NetSuite storefronts work — since 2004, most of it on Site Builder, which still runs a large share of NetSuite’s commerce sites. We have made Site Builder responsive, secured it end to end, sped it up, given it structured data and automated sitemaps. We have also built SuiteCommerce sites from scratch when that was genuinely the better path.
So when we tell you it is time to move, you can believe us. And when we tell you it isn’t, you can believe that too.
What we do
Building and rebuilding Custom SuiteCommerce themes and site extensions, written by us rather than bought and bent. Site Builder development and Reference Checkout implementations, including Reference Checkout 2.05. Full builds for distributors, retailers and schools — and the migrations between the two platforms when the case for moving is real.
Making a storefront fast Page load is a ranking factor and a conversion factor, and NetSuite storefronts are rarely tuned for either. We diagnose against Lighthouse rather than guesswork, and fix the causes rather than the symptoms — which is often data, template structure or third-party scripts rather than anything you would call “the site.”
Getting found Structured data and microdata tagging so your products appear as rich results rather than plain links. Automated XML sitemaps so pages actually get indexed. The same structured-data foundation now decides whether AI assistants can read and cite your catalog, which makes work we have been doing since 2019 considerably more valuable than it was.
Making it earn more Upsells and cross-sells on the cart and product detail pages — targeted recommendations are responsible for a meaningful share of e-commerce revenue, and most NetSuite storefronts do nothing with them.
Keeping it working Responsive conversion for sites still built for desktop. HTTPS across the whole site, not just checkout. Bot and spam protection on forms. And the release work — when NetSuite deprecated data-center URLs, or ended promotions support for Site Builder, we told clients before it broke rather than afterwards.
The website alongside the store If your marketing site sits separately from your storefront — often WordPress — we build and maintain that too, and we make the two behave like one business: product data that stays in step, forms that arrive in NetSuite as records rather than emails, and one consistent story for the search engines and AI assistants reading both.
We take WordPress work for companies running NetSuite. If you need a marketing site and there is no NetSuite in the picture, there are agencies better suited to you than us — and we will say so.
What that looked like
WesSpur Tree Equipment – a full SuiteCommerce build for an arborist supply distributor whose catalog and customer pricing did not fit the shipped templates. Our theme, our extensions, ours to maintain.
A music retailer – Site Builder with Reference Checkout, for a business selling instruments where configuration and availability matter more than the storefront’s defaults allow.
An ink and toner retailer – Site Builder performance work on a high-SKU catalog.
A dental supply retailer and a signage manufacturer – Reference Checkout 2.05 implementations.
Where we usually get called in
- The storefront renders slowly and nobody can say why
- Someone has quoted a full replatform and you want a second opinion before you spend it
- Site Builder needs to become SuiteCommerce — or needs to survive a few more years
- The site is not responsive, and the traffic is mostly phones
- Products do not appear as rich results, and nobody knows what structured data is missing
- An extension broke after a NetSuite release and the developer who wrote it has gone
- The marketing site and the storefront tell different stories, and neither team owns the overlap
- Forms are full of bot submissions
Common questions
Should we move from Site Builder to SuiteCommerce? Sometimes. It is a real project with a real budget, and it is worth doing when Site Builder is genuinely blocking you — not because a consultant said Site Builder is old. We will look at what specifically is not working first. Occasionally the honest answer is that three weeks of targeted work buys you three more years.
Can Site Builder be made responsive? Yes, and we have done it repeatedly. It is not what NetSuite designed it for, which is exactly why it needs someone who has done it before.
Why is our storefront slow? Usually not the reason people assume. It is more often template structure, uncontrolled third-party scripts, or how the data is being pulled than the platform itself. We measure before recommending, so you are not paying to fix the wrong thing.
Do you build WordPress sites? Yes — for companies running NetSuite, where the marketing site and the storefront have to work as one. We have been doing WordPress alongside NetSuite for twenty years. If NetSuite is not part of your picture, a general web agency will serve you better and cost you less.
We also sell on Amazon and Shopify. Do you handle that? Yes, but it is not storefront work — marketplace orders and inventory move between the channel and NetSuite as data, without touching your site. That sits under orders, inventory and fulfillment, and the settlement side under finance and accounting operations.
Do you work alongside our existing developer or agency? Often, yes. We are frequently brought in for the NetSuite-specific parts while another team handles design or marketing.
What happens when NetSuite releases twice a year? Storefront customizations are where releases bite hardest. We review what is coming, test against it, and tell you what needs attention — we have been publishing about this since 2016.
Will you tell us if we don’t need you? Yes. We are not a NetSuite partner, we take no referrals from Oracle, and we earn nothing on anything we recommend. There is nothing in it for us either way.
How to start
The first hour is free. Bring the specific thing — the page that takes eleven seconds, the quote you are not sure about, the extension that broke — and we will spend an hour on it with you. You get written notes afterwards whether or not you hire us.
Related reading: Site Builder performance upgrades · Responsive conversion tips · Structured data and microdata