What Everyone With a Website Should Know Two distinct but similar concepts that are important to understand, and easy to get wrong. SEO basically boils down to sending search engines the signals that they like, so every website owner should strive to ensure they are handling canonical and duplicate content issues properly. I will detail…
One thing I have found to be true with almost every company I have worked with that has been on NetSuite for a while is that saved searches tend to proliferate, and can become a big inefficient mess that is hard to deal with. Here are the best strategies I have found for managing a…
Leveraging NetSuite’s Built-In Web Site Template Capabilities Product pages. For most Internet retailers, these are the most numerous pages on their site, and a perfect place to optimize for long tail keywords. In this guide, I will cover the options within NetSuite’s template driven e-commerce platform for optimizing product pages for search engines, and give…
Using Analytics Data to Drive SEO Now that Google Analytics is available to anyone with a website for free, it’s possible to bring an entirely new level of data-driven analysis to ongoing SEO efforts. This guide assumes that you have a basic understanding of analytics concepts and a functional web analytics platform that tracks conversion…
The Big Picture Dave’s Economic Assessment – April 2009 Index Executive Summary Undisputed Facts Not Quite Undisputed Facts The Good News My Opinion & Predictions What Must be Done Best Case Scenario Worst Case Scenario Most Likely Scenario Recommended Reading Handy PDF version Executive Summary This work is the product of years of research and…
Expertise & specialization make their home in a niche One of my favorite things about the Internet is the phenomenon of the long tail. Basically, the barriers are down and it’s led to an incredible explosion of content & commerce. Shelf space is no longer a consideration, so retailers can afford to either carry millions…
Troubleshooting: in computers, no one can go very long without being forced to do at least rudimentary attempts, but I’ve found few books or other resources that help teach the mental process. After almost two decades of working with computers, since my first IBM XT at the ripe age of 15, I’ve been dealing with…
Kinesis saves your wrists single-handedly with a goofy looking keyboard Call it what you like – RSI (repetitive strain injury), carpal tunnel syndrome, or good ol’ “keyboarder’s bane”. Everyone who types much for very long should at least be thinking about it. While I’m sure we’ve all heard the horror stories of crippling pain or…
Ways to ferret out the root cause As with any web hosted environment, response time and performance are a major issue. I would say the entire SAAS industry (software as a service) will have to deal with this problem for the forseeable future. Only Google seems to have figured out how to provide consistently speedy…
