So what is information architecture and why should you care about it? In simple terms, it’s the way you organize the information on your web site. The decisions you make when deciding how your users will navigation your site have far-reaching effects, including SEO, usability, and conversion rate. I’ve written a lengthy introduction to information…
One of my favorite topics in web site design is information architecture. That’s a fancy term that basically corresponds to how you organize the content and navigation for your site. In other words, the method by which you put your content into groups or categories, and thereby build the site’s navigation structure. It’s a question…
So what are canonical URLs? Due to a number of factors, it’s possible to display the exact same page on some sitse with a bunch of different URLs – this situation causes its own host of problems that search engines have to deal with. They attempt to solve it by figuring out what the canonical,…
One reality that every computer user has to face is the need for a good anti-virus client for their machine. Almost everyone gets online or shares files with someone, and that opens the door for viruses. It used to be that virues would rewrite your motherboard’s BIOS or delete data, but nowadays the vast majority…
One of the great features of Netsuite is that they provide custom tags to include in the HTML code of the customizations to their site templates. It’s pretty flexible for the most part, but they often generate ugly HTML and an inflexible visual appearance. One good example of this is the tag. Problems with getGlobalSearchHtml…
One of the weaknesses of ASP hosted E-Commerce system Netsuite is that there’s no way to access statistics on users who are searching on your site (note this is different than a user searching in a search engine and landing on your site). They will eventually implement it, which is good for the following reasons:…
This article has an update! -> please refer to Installing Google Universal Analytics for NetSuite For those who don’t know, Netsuite is a hosted, ASP model ERP solution – you can manage your entire site and back-end inventory and accounting with one package, all through your browser. I spend a lot of time with their…
The Six Pillars of an E-Commerce Site Much of this can be applied to any type of site, but my focus will be specific to E-Commerce web sites. I’ve never put these concepts down on paper before, so I will likely be making changes over time as I refine my ideas. I believe this list…
Introduction This article is written for a web-savvy user who is interested in optimizing their Netsuite hosted E-Commerce site for better placement in search engines’ natural search engine results pages (SERPs). It assumes a good deal of knowledge about Internet basics, but anyone actively involved on the technical side of a Netsuite store should be…
